Whatcha thinkin ‘bout?
Remarkable Rodent Rituals
Every year, a groundhog in a small Pennsylvania town emerges from a hole, looks around, and becomes a global event.
Role With It
There are a lot of common misconceptions about the roles within an agency. As always, we are here to help. Let's break down the typical ones, shall we?
Fell Into The Keyhole
More and more, I am putting ideas out there before they’re polished, letting people see the messy, half-formed, probably-wrong parts. And no, it isn't a New Year's resolution.
Jack of All Trades, Knows Jack Shit
Years ago, while in EO, I picked up a little nugget that finally gave language to why some teams work, and others quietly self-destruct. It’s not a personality test. It’s not a silver bullet. It’s just a way to figure out how people show up when the work actually starts.
Turning It Up to Eleven Since Year One
It’s been effectively eleven years since we launched FoxFuel, and honestly, I’ve never struggled with the vision. Yes, I probably should have done this at the ten-year mark, but doing this on 11 is a nice homage to Spinal Tap.
A Mostly Inaccurate Guide to Being a Good Creative Director
After enough years as a creative director, you accept two things. No one is entirely sure what you do. You are absolutely certain you are doing it wrong at least 30 percent of the time.
Christmas, But Make It a Vibe
Christmas is strange. We cover our homes in lights, glitter, and tiny figurines, and somehow call it tradition. We made five mood boards to lean into that glorious chaos. Some are charming, some are chaotic.
What Makes A Great Mark
If you look at the world’s most recognizable logos completely out of context, they’re almost hilariously unrelated to the companies behind them. A swoosh isn’t a shoe. A bitten apple isn’t a computer. A mermaid has never brewed a cup of coffee in her life.
Borrowing Brilliance
In Guillermo del Toro’s Frankenstein, a frame doesn’t just exist. It feels like a painting that stood up, stretched, and walked onto the set.
Bear This In Mind
I finished The Bear a few months ago, and I keep thinking about it in the most inconvenient places. It’s not a show that changes your life, but it does make you notice the chaos behind the craft and the obsession it takes to make something work.
