Role With It

There are a lot of common misconceptions about the roles within an agency.
As always, we are here to help. Let’s break down the typical ones, shall we?

Designer

Misconception: Only cares about aesthetics.
Reality: Obsesses over tiny details nobody notices. Rearranges layers compulsively, names files like final_final_v2_reallythisone.ai, and panics if anyone spots inconsistencies. Owns too many fonts and not enough patience.

Web Developer

Misconception: Only cares about code, ignores design.
Reality: Can make a website work perfectly while silently judging your color choices. Lives in a universe where semicolons are sacred and every pixel matters. Fluent in Stack Overflow and quiet criticism.

Copywriter

Misconception: Just writes clever lines.
Reality: Believes every word carries the weight of the universe, then panics when nobody may read it. Can spend 20 minutes on a single sentence, convince themselves it’s genius, and overthink metaphors endlessly. Pretends to be aloof, but secretly worries about every word.

Producer

Misconception: Just shows up and presses “record.”
Reality: Keeps schedules, equipment, and temperamental humans from collapsing into chaos. Can survive 12-hour shoots, but a missing SD card still causes minor panic.

Art Director

Misconception: Only tells people what looks “cool.”
Reality: Spends the day guessing if their “cool” is actually cool. Lives in Pantone swatches, coffee fumes, and tiny existential crises over kerning. Can make messy ideas look intentional and call it a win.

Agency Principal or Executive

Misconception: Just makes big decisions and looks important.
Reality: Juggles emails, deadlines, and existential dread while smiling politely. Occasionally wonders how they got here. Usually.

Project Manager

Misconception: Lives in spreadsheets and hates people.
Reality: Keeps tasks, timelines, and people organized enough that everyone survives the day. Expert at sending reminders nobody asked for, herding cats, and making chaos look like a plan.

Creative Director

Misconception: Always has brilliant ideas and zero doubts.
Reality: Spends most meetings convincing themselves their “brilliant” ideas are fine, or at least fine enough. Guides chaos, loses pens, and sometimes forgets what day it is. Mild stimulants are essential.

Dog, Cat, or Intern

Misconception: Office mascot, optional.
Reality: The team’s actual morale officer. Knows who’s stressed, sad, or hoarding snacks. Works 24/7. Sleep habits are the envy of the office.