Middle Tennessee Electric is the second-largest electric cooperative in the United States — and one of the fastest-growing service areas in the country. They needed a campaign that could grow with them without losing the community roots that made them who they are. This is what we built.



Electric cooperatives share a common mission across the United States, but each has its own unique needs and resources. We offer three ways to engage, so you can choose the approach that best fits your goals.
We dig into your brand, your members, and your story, then build a creative roadmap you can actually execute.
Ideal for: Co-ops ready to stop guessing and start with a strategy.
OR
Ongoing strategy and creative support, scaled to what you need. We stay close and keep your brand moving.
Ideal for: Co-ops that need consistent creative without a full-time commitment.
OR
Full creative partnership across every touchpoint. We’re in it with you for the long haul.
Ideal for: Co-ops serious about long-term member engagement and brand equity.
“FoxFuel has helped bring everything together for us—making our messaging more consistent and our connection with members even stronger.”
– Larry Rose, Middle Tennessee Electric
FoxFuel wrote, directed and produced a brand anthem to introduce a new member-facing campaign.
As part of the Bringing Good Energy campaign, FoxFuel shot and edited a long-form video detailing MTE’s response to Winter Storm Fern.
No sales call. No commitment. Just a conversation about where your co-op is and what better member engagement could look like for you.