Bringing Good Energy
Client
Middle Tennessee Electric
Services
Art Direction, Copywriting, Strategic Planning, Video / Animation
Industry
Construction & Development
Founded in 1936, Middle Tennessee Electric (MTE) is the largest electric cooperative in the Tennessee Valley Authority (TVA) region and the second largest in the United States, serving over 750,000 Tennesseans.
Challenge
As one of the fastest-growing metropolitan areas in the country, this once-rural electric cooperative is rapidly urbanizing, attracting individuals and families to its service area. MTE needed a refreshed member-facing campaign that effectively represented the organization and resonated with the changing market.
Approach
FoxFuel developed a new integrated campaign titled “Bringing Good Energy,” designed to share the stories of MTE and, more importantly, its members. This campaign encourages everyone to recognize what truly powers a community.
Solution
We launched the campaign with a cinematic 60-second commercial, supported by print advertising, digital content, out-of-home (OOH) placements, collateral materials, and more. This comprehensive approach better aligns the communities, counties, and internal teams around a unifying concept that connects with everyone.
