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A Biblical Brand

Client
Yarrow
Services
Analytics/Reporting, Art Direction, Brand Messaging, Copywriting, Email Marketing, Strategic Planning, Video / Animation, Website Design, Website Development
Industry
Retail & Consumer

As the latest effort of Precept, Yarrow is a new Bible study for those seeking truth in our increasingly complex world. Their products feature a collection of Bible studies designed to deepen Christians’ understanding of scripture and apply what they learn to their actual lives.

Challenge

Yarrow tasked FoxFuel with completing their branding and messaging and helping to build a digital presence for their Bible studies and app that would stand out and engage younger generations in relevant ways.

Approach

Armed with market research, FoxFuel built upon the Yarrow brand with an artistic and intentional visual direction that echoed the themes introduced in the brand — and the actual studies.

Solution

FoxFuel created a robust digital platform, ad campaign, videos, app interface designs, bible study layouts, video shoots, photo shoots, and influencer campaigns to build the brand and encourage its audience to dig deeper.