Wear More Than One Hat
Client
tenhats
Services
Art Direction, Brand Messaging, Copywriting, Strategic Planning
Industry
Technology
SH Data Technologies was a leading IT services company for Knoxville when they decided to make a multi-million dollar investment into a state-of-the-art data center for cloud computing, storage, and data security. New ownership stepped in as part of the strategic growth plan, giving the tech firm the capacity to operate on a larger scale against other major industry players.
Challenge
Under new ownership, SHDT had an opportunity to better represent the company’s core skills and offerings. Beyond the typical IT commodities (data storage, backups, security, encryption, etc.), SHDT needed to reflect their business model: a Managed Service Provider operating as the community’s go-to IT partner, capable of handling a myriad of technology needs.
Approach
FoxFuel proposed a new name and look, to give a distinct launching point to sell their diverse IT services. SH Data Technologies, now tenhats, is a company that provides comprehensive IT solutions, support, and data services that enable businesses to adapt, compete, and thrive.
Solution
FoxFuel developed a cohesive brand identity that allows tenhats to succinctly communicate their value to business owners, entrepreneurs, and community leaders.
