The Business End of BBQ
Client
Southern Pride BBQ Smokers
Services
Art Direction, Brand Messaging, Copywriting, Photography, Strategic Planning, Video / Animation, Website Design, Website Development
Industry
Retail & Consumer
Southern Pride has built a strong reputation for high-end commercial smokers used by restaurants, schools, and nonprofits nationwide. As a family-run business, their focus has always been on quality and precision.
Challenge
Despite strong products, Southern Pride needed a sharper brand presence to better connect with dealers, distributors, and customers nationwide.
Approach
FoxFuel began by refining their visual identity to reflect the precision and durability of their smokers. This led to a full photo and video production to better showcase the brand and its story.
