Rethinking Revenue
Client
Smarter Technologies
Services
Art Direction, Brand Messaging, Copywriting, Strategic Planning, Video / Animation, Website Design, Website Development
Industry
Healthcare
Smarter Technologies is an AI-powered platform that helps healthcare organizations automate and streamline their financial and administrative tasks, improving efficiency and patient experience.
Challenge
With a press release two months away, the Smarter Technologies team approached FoxFuel to establish visuals for their new company. They needed visuals that honored the three acquired companies while creating something fresh and innovative for the new brand.
Approach
FoxFuel quickly set to work establishing the brand visuals for Smarter Technologies, beginning with a serif typeface that adds refinement, a color palette that nods to the three legacy brands, and grainy gradients to stand out among the sea of expected tech branding.
Solution
FoxFuel produced and directed a short video reel, crafted a fresh visual brand package, new collateral materials, and developed an entirely new MVP site to support the goals and objectives defined through our collaboration.
