Every Day Is Game Day
Client
Saint Thomas Health
Services
Art Direction, Brand Messaging, Copywriting, Photography, Strategic Planning, Video / Animation
Industry
Healthcare
Saint Thomas Health is a family of Middle Tennessee hospitals and physician practices united by a single mission: to provide spiritually-centered, holistic care that sustains and improves the health of the communities we serve.
Challenge
Healthcare is moving away from a traditional approach of promoting their hospitals exclusively for major life events. Health systems are evolving to be more consumer-centric and are looking for new ways to interact and care for the community.
Approach
FoxFuel developed a new strategy to speak to the everyday health needs of the typical Middle Tennessean. By leveraging the partnership with the Tennessee Titans and Marcus Mariota, FoxFuel used humor to speak to the whole community, while focusing on the household healthcare decision-maker: Mom.
Solution
FoxFuel wrote and produced a broadcast commercial, a print campaign, billboards, and a full digital campaign to recruit patients for primary care doctor visits, physicals, and appointments at one of Saint Thomas Health’s 100 locations.
