Scouting Homes for the Military
Client
Recon Real Estate
Services
Art Direction, Brand Messaging, Copywriting, Strategic Planning, Video / Animation, Website Design, Website Development
Industry
Professional & Legal Services
Recon Real Estate is a network of veteran and military spouse real estate agents who agree that the civilian model for real estate puts frequently moving military families at a disadvantage. Recon’s agents care more about military families than commissions.
Challenge
To help their noble mission, FoxFuel needed to build a brand and efficient online tool to serve the housing needs of active servicemen and women. FoxFuel got to work on developing a plan to help launch this site and brand out into the world.
Approach
In addition to creating a name, logo, brand standards, and a robust website, FoxFuel created a short animated explainer video to help promote Recon Real Estate with the active military audience.
