Pure and Simple
Client
PureTech Scientific
Services
Art Direction, Brand Messaging, Website Design, Website Development
Industry
Retail & Consumer
PureTech Scientific produces a nature-identical synthetic glycolic acid that serves as a key component across a variety of industries and applications, including pharmaceuticals, personal care, cleaning and disinfecting, oil and gas, and electronics.
Challenge
PureTech Scientific, formerly Chemours Glycolic Acid Division, had no brand presence for their already established customer base. FoxFuel was brought in to help develop a visual brand that matched their superior product’s performance without disrupting the existing loyalty.
Approach
FoxFuel worked to develop a clean, clinical aesthetic that would reflect the chemistry between science and technology while leaving room for future product development and expansion.
Solution
Through the use of animation and a bright color palette, FoxFuel created a brand representing high energy, authenticity, and visual simplicity.
