A Call to Action
Client
Operation Finally Home
Services
Art Direction, Brand Messaging, Digital Marketing, Strategic Planning, Video / Animation, Website Design, Website Development
Industry
Non-Profits & Foundations
With faith in God and a servant’s heart, Operation Finally Home builds hope by providing or rebuilding homes for America’s veterans, first responders, and their families.
Challenge
Due to its specificity and complexity, Operation Finally Home’s visual brand needed an update. The direction needed to be authentic to their history with veterans but broad enough to allow them to grow for the next decade.
Approach
FoxFuel developed a direction that communicated one simple yet powerful idea: Delivering homes and hope. Whether you are a veteran, a first responder, or a community servant, Operation Finally Home brings you hope first and foremost. FoxFuel worked to communicate this idea by simplifying the logo, the color palette, and reevaluating the fonts and photography.
Solution
The result was a simple yet memorable logo and pared-down color palette that stretched into a new identity package, updated event swag and merchandise, new videos, and a revamped website.
