A Day at the Beach
Client
Mexico Beach Marina
Services
Art Direction, Brand Messaging, Copywriting
Industry
Retail & Consumer
In the midst of a pristine stretch of beach in Bay County, Florida sits Mexico Beach Marina, a popular establishment of The Unforgettable Coast. Several years back, FoxFuel had the opportunity to help Mexico Beach Marina improve their brand. Why? Because it’s cool. This rebrand had nothing to do with business, ok?
Challenge
Mexico Beach Marina’s logo would often get lost in the sea of motor, fishing, and retail brands. And each use of the logo was different, except for the Papyrus font. It always had that.
Approach
Inspired by beautiful ocean scenery and the outpouring of support from the aftermath of Hurricane Michael, we developed some new looks to bolster their shirt sales. With a new logo, FoxFuel crafted an updated color palette to pair with a vintage sea creatures illustration set.
Solution
The result is cool stuff to wear at the beach and, even better, consistent signage. What else could you want?
