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Better Together

Client
Holland & Knight
Services
Art Direction, Brand Messaging, Digital Marketing, Strategic Planning, Video / Animation
Industry
Professional & Legal Services

Early in 2023, Holland & Knight finalized its combination with Waller Lansden Dortch & Davis, bringing together two highly regarded law firms to offer clients a broader scope of services and experience, a deeper bench, and expanded geographic coverage.

Challenge

Waller needed to communicate the benefits and opportunities of the new combination to their existing clients and the marketplace as a whole.

Approach

FoxFuel assisted both firms with the transition to their future state by producing a collection of creative assets that appropriately showcased the combination without alienating or confusing any clientele.

Solution

FoxFuel produced and edited a series of videos to help educate and promote the new combined strength of Holland & Knight tailored to the healthcare-centric audience in the Nashville area. In addition to the video series, FoxFuel also created the logo lockup, animated assets, and supporting collateral.