For Every Moment
Client
Covenant Health
Services
Art Direction, Brand Messaging, Copywriting, Strategic Planning, Video / Animation, Website Design, Website Development
Industry
Healthcare
Covenant Health is East Tennessee’s largest healthcare system, with over 2 million patient encounters a year, and over 10,000 employees.
Challenge
With 10,000+ employees across 10 hospitals, Covenant Health was seeking ways for their workforce to better understand the vision and values of the organization to help connect each employee’s role to the mission and purpose of the organization.
Approach
For Every Moment shifted the spotlight back where it belongs, on the people and families of East Tennessee. It’s not about hospitals or buildings; it’s about the moments that matter most to the communities we serve. Whether it’s a routine checkup or a life-changing diagnosis, Covenant Health is here — for every moment.
Solution
FoxFuel created a series of heartfelt commercials featuring real people, internal videos to support culture during COVID-19, and a range of out-of-home, print, and digital assets. The work is unified by a newly defined brand, captured in six detailed books that guide Covenant Health’s voice, visuals, and values.
