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For The Love of Design

Client
Centric Architecture
Services
Art Direction, Brand Messaging, Copywriting, Photography, Video / Animation, Website Design, Website Development
Industry
Architecture & Engineering

As one of the oldest architectural firms in Middle Tennessee, Centric Architecture has proved to be the premier adaptive reuse design firm in today’s tear-down-and-build-new Nashville economy. Centric is designing the new Nashville as well as restoring and preserving local institutions.

Challenge

Most architecture websites only showcase case studies and clients, failing to convey a clear sense of their brand’s value in the marketplace. Centric needed a website that told their story, showcased their work, and could evolve with them over time.

Approach

Great architecture begins with great people. FoxFuel created a concept centered on Centric’s strongest qualities: the culture they’ve built, the talent they cultivate, and the collaborative energy that drives their work.

Solution

The result is a dynamic website that better reflects their identity and the talented people behind their work. Through video, animation, and conversational storytelling, FoxFuel highlighted Centric’s culture and approach. We continue to optimize and enhance the site over time, and we developed a custom landing-page system to improve their new-business initiatives.