Honoring the Past, Designing the Future
Client
Centric Architecture
Services
Art Direction, Brand Messaging, Copywriting, Photography, Video / Animation, Website Design, Website Development
Industry
Architecture & Engineering
As one of the oldest architectural firms in Middle Tennessee, Centric Architecture has proved to be the premier adaptive reuse design firm in today’s tear-down-and-build-new Nashville economy. Centric is designing the new Nashville as well as restoring and preserving local institutions such as the Grand Ole Opry and the State Capitol Building.
Challenge
Most architecture websites only showcase case studies and clients, failing to develop a clear picture of their brand’s value in the marketplace. Centric needed a website that told their story, showcased their work, and evolved with them moving forward. FoxFuel needed a way for Centric to stand out in a crowd while uncovering their greatest asset—the team.
Approach
Architecture is as much a study in time as it is in design. FoxFuel developed a concept that presented Centric’s story, approach, design philosophy, and work examples in different expressions of time.
