Keep Your Shirt On
Client
Acid Riot Apparel
Services
Art Direction, Brand Messaging, Copywriting, Strategic Planning
Industry
Retail & Consumer
Acid Riot Apparel is a one-person shop that specializes in making one-of-a-kind articles of clothing. Said another way: they make cool shit.
Challenge
If you and a whole lot of other people make cool shit, you need a unique name and logo to stand out. The challenge was to create a name and logo that would speak the unique qualities of the apparel and build credibility.
Approach
FoxFuel focused heavily on naming concepts to set this creative endeavor apart from a sea of other creators. We were inspired heavily by music and visual artists to help drive the creative direction. Ya know, vibes, not values.
