The Art of Commerce
Client
Nashville Junior Chamber
Services
Art Direction, Brand Messaging
Industry
Professional & Legal Services
The Nashville Junior Chamber was founded in 1921 for the purpose of offering civic and social opportunities to young professionals in the Nashville area. As the organization has evolved, one thing remains constant: NJC opportunities enable members to connect with established business leaders and other young professionals while engaging in unparalleled, hands-on professional development and leadership training.
Challenge
The Nashville Jr. Chamber needed a visual assets to match their clear and contemporary vision. An update logo would help them clearly define their personality and help them to speak to their discriminating younger audience.
Approach
FoxFuel went to work on creating an approachable, welcoming brand that spoke to the concepts of membership and belonging. The new branding was intended to attract not only the young movers and shakers of Nashville but also the corporate sponsors needed to support NJC’s programming and events.
Solution
The result was a solution that was steeped in the tradition of associations and membership groups – but with a modern spin. FoxFuel created a system that allowed for versatility while maintaining the right amount of consistency.
