See Healthcare in a New Light
Client
Lucent Health
Services
Art Direction, Brand Messaging, Copywriting, Strategic Planning, Video / Animation, Website Design, Website Development
Industry
Healthcare
After several mergers and acquisitions, Lucent Health needed to reassert its brand in the marketplace. FoxFuel evaluated their messaging points, brand assets, sales materials, and day-to-day communications, to help elevate every touchpoint.
Challenge
Healthcare has become an even more competitive arena as brands are moving towards a more customer-centric approach in both their marketing and overall experience. Companies have more choice than ever when it comes to providing healthcare coverage for their employees and Lucent Health needed to set their brand apart from the field.
Approach
FoxFuel developed new messaging language to create a simpler and more concise way of communicating their unique value. This not only made it easier for Lucent Health to communicate with consistency, but it built a shared corporate ethos that helped unify multiple teams and initiatives across the company.
Solution
Based on the unique value of Lucent health being “Data Driven and Human Focused”, FoxFuel created new branding, key messaging points, brand voice, brand and product videos, custom sales materials, and a new website to bring it all together.
